Our Story

The idea behind BRØG started in 2018 when we chose the coffee brewer as a starting point for a development project during our studies. The reason being our love for coffee as well as the market lacking a coffee machine where you can perfectly dial in your preferred coffee. Most coffee machines are too simplified to handle it – and then they are not aesthetically pleasing. We, therefore, sensed a gap in the market.

In the following months, we succeeded in making a prototype that, both in terms of design and technology, lived up to our vision of the beautiful and mobile coffee machine that can control all the parameters needed to make a good cup of coffee. In the process, we found ourselves in a world where help and inspiration are not far away if you reach out.

Although it was still only a prototype, the talk quickly began to spread about this unusual innovation in coffee brewing and the interest was reflected in the fact that the coffee machine came to the Technical Museum of Denmark in Elsinore in 2020. The same year Sasha Beck and Jacob Thisted founded BRØG ApS.

The Vision

The vision for BRØG is to make it an
experience for coffee-lovers to create
the perfect cup of coffee – every time.

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The Team

The team behind BRØG is the founders Sasha Beck and Jacob Thisted. Although all of us originate from Process and Innovation at DTU, we have highly complementary competencies and experience and are therefore able to take on the complex task of making BRØG a success.And not least, we were brought together and driven by our passion for coffee and user-oriented design.

Portrait of Sasha, CEO

Sasha Beck

CEO & Founder
Portrait of Jacob, CPO

Jacob Thisted

CPO & Founder

Nicolas Dandanell

CTO & Co-Founder

Vincenzo
Cantone

Marketing analyst

Axel
Beck

Content creator

Anders
Tafteberg

Business development

Kailyn
Williams

SoMe and campaign manager

Mohammad
Ariful

Marketing analyst

You?

Contact us

Partners

Jobs at Brøg

Interested in working at Brøg? Apply for one of the jobs listed below
or send an unsolicited application to info@brogcoffee.com

Intern as Marketing specialist

Start august - Lyngby - Internship
Interested in kickstarting the brand for a high-end coffee maker.

Click for more details

Intern as Project and Business Manager

Start august - Lyngby - Internship
Interested in kickstarting the brand for a high-end coffee maker.

Click for more details

Intern as Graphic designer

Start august - Lyngby - Internship
Interested in kickstarting the brand for a high-end coffee maker.

Click for more details

Intern as Front-end App developer

Start august - Lyngby - Internship
Interested in kickstarting the brand for a high-end coffee maker.

Click for more details

Intern as SoMe lead

Start august - Lyngby - Internship
Interested in kickstarting the brand for a high-end coffee maker.

Click for more details

Contact form

Interested in applying for a job, please contact us here, or write to us on info@brogcoffee.com

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